What’s With The New Name?
Date Posted: March 1st, 2010
I posted the short version on twitter:
Just changed the domain name of LVC to ThePathLessTraveled.net Reason: No one could pronounce LVC
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There’s more to it than that, of course, but that’s the big one. For branding purposes, picking a French title was a bad idea. If people aren’t sure how to pronounce the domain name they won’t talk about it to anyone else. A ginormous drawback.
I decided to make the change now instead of when everything was totally ready (like a new front page, about page, theme, among other things) because I was tired of waiting to start building my blog. The domain name was holding me back. I had to get rid of that barrier. I had to change it now.
Why ThePathLessTraveled.net?
Because TheConsciousLife.net was taken.
Seriously though, I like “The Path Less Traveled” better as a name than “The Conscious Life”. TPLT is aspirational, visual, and has the right connotation. It’s about living a better life by taking the hard, good road. It’s about challenging yourself. It conjures a vision of a path in a forest full of obstacles that leads to something beautiful. “The Conscious Life”, on the other hand, is a bit vague. What does it mean to be live a conscious life? Would you know what a blog with that title was about? What image comes to mind? To the first two questions I have a vague notion of what it means to live consciously and what kind of content a blog with that title would have. As for images, nothing specifically comes to mind.
Oh, yeah, and there’s that Robert Frost poem, “The Road Not Taken”… The blog is practically automatically memorable.
The bottom line is this new title excites me. It makes me want to talk about my blog. It makes me want to promote my blog. I have confidence other people will be more inclined to talk about my blog with its new title.
New Feed Location
If you’re subscribed to the RSS feed, it’s in a new location. The old one will still work, but one day many moons from now I may retire it. Proceed at your own risk.
New Twitter Username Too
I changed my twitter username to niquepath. I went away from the “use my blog’s name” approach since thepathlesstraveled is so long–a definite negative on twitter. I’m also unlikely to want to use my name for anything else. If I feel the need to use twitter for Early Music stuff I can use blowthyhorn, which I already have registered.
If you’re already following me on twitter, you don’t have to change anything. It should have updated it automatically.
Yay changes!

